News & Blog

The way the quintessentially British brand OKA became so much better at product management

OKA offers exquisite, unique collections of furniture and accessories that are designed to inspire practical living and effortless entertaining. The British home furniture and home accessories brand was founded more than 20 years ago by a trio of inspirational and inspired women.

Since 1999 much has changed. In that year, Viscountess Annabel Astor, Sue Jones and Lucinda Waterhouse launched OKA Direct as a mail order interiors company. This was followed by the …

PUMA reduces lost sales with the Stockbase technology solution

In a bid to increase sales conversions, PUMA have now also chosen the Stockbase technology add-on service.

The Stockbase solution plugs into existing business systems and subsequently enables a brand to provide their retail customers online commerce sites with live current stock information.

The effect goes beyond providing accurate product information. In fact, the consumer facing e-commerce site run by the retailer runs now offers stock which they do not physically own, directly from the …