PUMA reduces lost sales with the Stockbase technology solution

PUMA reduces lost sales with the Stockbase technology solution

In a bid to increase sales conversions, PUMA have now also chosen the Stockbase technology add-on service.

The Stockbase solution plugs into existing business systems and subsequently enables a brand to provide their retail customers online commerce sites with live current stock information.

The effect goes beyond providing accurate product information. In fact, the consumer facing e-commerce site run by the retailer runs now offers stock which they do not physically own, directly from the PUMA warehouse.

The result is that more sizes and colours are shown to the consumer as being available. This helps the retailer, and as a result PUMA, to sell more. The average conversion rate goes up, the number of lost sales go down. Stockbase does not only seamlessly manage the availability of stock, but also automates the transaction that follows on behalf of the accounting or ERP systems.

Founded in 1948 by Rudolf Dassler, PUMA is the third largest sportswear manufacturer in the world. The multinational company focuses on creating athletic as well as casual footwear, apparel and accessories.

This simple but effective

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